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Car keys handed to a new owner
Car broker fee

One flat fee. That’s it.

Our car broker fee is $499 for first-time clients. $249 for first responders and repeat clients. Same full broker service either way.

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Never set foot in a dealership
Pricing

Simple, transparent pricing

No commission on the car, no percentage of the price, no surprise add-ons. You get the same complete broker service either way.

Most clients
First-time clients
$499
One flat broker fee per vehicle
  • Free consultation call to plan the right vehicle
  • Sourcing across 300+ dealer partners nationwide
  • We negotiate the price for you
  • Trade-in shopped for its real value
  • Paperwork sent to you to sign from home
  • Delivery to your home or office
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Thank you
First responders & repeat clients
$249
Same full service, our way of saying thanks
  • Free consultation call to plan the right vehicle
  • Sourcing across 300+ dealer partners nationwide
  • We negotiate the price for you
  • Trade-in shopped for its real value
  • Paperwork sent to you to sign from home
  • Delivery to your home or office
Get my free quote

First responders include police, fire, EMS and active or retired military. The consultation is always free and you pay nothing unless you move forward. You pay the dealer for the vehicle itself, and Honk is paid only the flat fee above.

Where your money goes

The dealer’s hidden $5,219

That’s the money built into a typical deal on an average $50,000 new car7, and none of it is on the window sticker. Here’s where it hides, and what Honk does about each one.

Typical dealer deal sheet$50,000 new car
Dealer holdback2–3% of MSRP the factory pays the dealer after the sale6✓ Lets us push the price below “invoice”
$1,300
Rate markup (+1 pt)on a $45,000, 72-month loan4✓ We make the dealer match your outside approval
$1,569
Tire & wheel plantypically $500–$1,500 added to the loan2✓ Off the contract unless you want it
$1,000
Dent & ding planfiled retail price for 36 months3✓ Off the contract unless you want it
$1,350
Hidden in the deal$5,219

Plus Florida’s $969 average doc fee5, which our volume often gets reduced or offset.

What a Honk client keeps
$4,517

estimated, on a typical $50,000 deal, after our $499 fee

Dealers competing on price78+$1,097
Add-ons you didn’t buy23+$2,350
Rate markup avoided4+$1,569
Honk flat fee−$499

Range: about $1,100 if you’d have brought your own financing and skipped most add-ons, up to $4,500+ on a typical deal. First responders and repeat clients pay $249, so they keep $250 more.

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14 hrsthe average buyer spends buying a car1
1 callis all Honk needs from you. We do the rest.
Sources & how we estimate

Estimates use public averages, not a guarantee. Price savings compare Consumer Reports’ reported average of $2,860 off MSRP through competing dealers with the August 2026 average buyer, who paid $1,763 below MSRP. Rate markup assumes 1 point (7% vs. 8%) on $45,000 over 72 months. Holdback varies by brand (2–3% for most). Add-on prices vary by dealer and term.

  1. Cox Automotive 2025 Car Buyer Journey (via Digital Dealer)
  2. MoneyGeek, dealer tire & wheel plans
  3. Dealer Loyalty Protection retail rate filing, NY DFS (2024)
  4. Center for Responsible Lending, dealer rate markups
  5. CarEdge, Florida dealer doc fees (Oct 2026)
  6. CarWhere, dealer holdback by brand (Jul 2026)
  7. Kelley Blue Book average transaction price, Aug 2026 (via Digital Dealer)
  8. Consumer Reports Build & Buy average savings off MSRP
What the fee replaces

What you’re not paying for

Dealerships make the most money when you’re tired. Here’s what the same purchase looks like their way and our way, line by line.

At the dealershipWith Honk
Your time~14 hrsthe average time it takes to buy a car11 callWe handle the search, the dealers and the paperwork
The price1 storeYou negotiate alone against people who do it every day300+dealers compete for your deal
Finance office$2,350for tire & wheel and dent & ding plans pushed at signing23$0in add-ons you didn’t ask for. We read the contract first
Interest rate+$1,569what a 1-point dealer rate markup adds to a $45k loan4Best rateThe dealer has to beat your outside approval
Dealer fees$969Florida’s average doc fee, the highest in the U.S.5NegotiatedOur volume gets fees cut, waived or offset
Your trade-in1 offerone store’s number, take it or leave itShoppedfor its real value, priced separately
Where you signTheir deskafter hours in the waiting roomYour tablePaperwork comes to you, car comes to your driveway

Figures are averages from public sources. Every deal is different.

FAQ

Questions, answered

Is the broker fee per vehicle?

Yes. The flat fee covers one vehicle, start to finish. Fleet buyers pay the same flat fee per unit.

Who counts as a first responder?

Police, fire, EMS, 911 dispatch, and active-duty, reserve or retired military. Repeat Honk and Hollywood Motors clients also get the $249 rate.

When do I pay the fee?

Only when you move forward with a deal. The consultation is free and there’s no charge to explore options.

Do you take a commission from the dealer?

Our fee is the flat amount shown. We don’t charge you a percentage of the vehicle price, so we have no reason to push you into a more expensive car.

Is a broker worth it?

On a typical $50,000 new car we estimate a Honk client keeps about $1,100 to $4,500 after our fee, from dealers competing on price, add-ons left off the contract and a rate that isn’t marked up. You also skip the roughly 14 hours the average buyer spends buying a car.

Related

Keep exploring

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Get your free quote

Tell us what you’re after. A Honk broker will call you, usually the same business day, to talk through options. The call is free and there’s no obligation.

  • Free consultation, no obligation
  • One flat fee: $499, or $249 for first responders and repeat clients
  • New, used, lease, luxury and fleet vehicles
  • Paperwork to your door, car to your driveway

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