Car buying service & concierge
Honk is your car buying service in South Florida. A car-buying concierge that handles the search, the negotiation, the paperwork and the delivery. You make the decisions; we do the work.
Reviewed by Adam Segall, founder of Honk Autos · Updated
What a car buying service handles
Think of Honk as your personal car-buying department. We research the right vehicle with you, find it across our dealer network, negotiate the deal, coordinate your trade-in and financing, and schedule delivery. You approve each step without ever visiting a showroom.
Concierge-level, flat-fee pricing
Concierge services often charge a percentage of the car or bury their cost in the deal. Honk charges one published flat fee per vehicle: $499 for first-time clients and $249 for first responders and repeat clients.
Great for
- Busy professionals and business owners
- Parents buying a first car for a teen driver
- Seniors who want an honest advocate
- Anyone relocating to South Florida
- Buyers who simply hate the dealership experience
How a car buying service saves you money
A car buying service earns its fee in three places. First, price: dealers compete for the deal instead of one store setting it. Second, the finance office: add-ons like tire and wheel or dent plans stay off the contract unless you want them, and the rate can’t be quietly marked up when you bring outside approval. Third, fees: Florida’s average dealer doc fee is about $969 and isn’t capped by law, so it’s worth negotiating. On a typical $50,000 new car we estimate a Honk client keeps about $1,100 to $4,500 after our fee. See the pricing page for how we get there.
What to ask any car buying service
- Is the fee flat, or a percentage of the car? (Ours is a flat $499.)
- Do you take money from dealers? (We don’t.)
- Will I see the full out-the-door price in writing before I agree?
- Do I have to visit the dealership to sign? (Not with us.)
- Who handles the title and registration?
- What happens to my trade-in?
A car buying service who can’t answer those plainly isn’t working for you.
Title, registration and your plate are processed through the dealer with the Florida Department of Highway Safety and Motor Vehicles, so there’s no separate trip to a tag office.
Where we work
Honk serves every city in Broward, Palm Beach, Martin and St. Lucie counties, and we source vehicles nationwide when that’s where the best deal is. Start with your county: Broward, Palm Beach, Martin or St. Lucie, or find your city:
Broward County
Palm Beach County
Martin County
St. Lucie County
The dealer wants you on the lot. We don’t.
Dealerships make the most money when you’re tired. Here’s what the same purchase looks like their way and our way, line by line.
Figures are averages from public sources. Every deal is different.
Sources
- Cox Automotive 2025 Car Buyer Journey (via Digital Dealer)
- MoneyGeek, dealer tire & wheel plans
- Dealer Loyalty Protection retail rate filing, NY DFS (2024)
- Center for Responsible Lending, dealer rate markups
- CarEdge, Florida dealer doc fees (Oct 2026)
- CarWhere, dealer holdback by brand (Jul 2026)
- Kelley Blue Book average transaction price, Aug 2026 (via Digital Dealer)
- Consumer Reports Build & Buy average savings off MSRP
Four steps. Zero dealership visits.
- 01
Free consultation call
Tell us the vehicle, budget, timeline and any trade-in. New, used, lease or a whole fleet, we map out the right options with you.
- 02
We source & negotiate
We go to our contacts at 300+ dealers nationwide, find the exact vehicle and negotiate the price. You never deal with a salesperson.
- 03
You approve, sign from home
We bring you the best deal. Once you say yes, the dealer sends the paperwork straight to you to review and sign.
- 04
Delivered to your door
Your new vehicle is delivered to your home or office. No lot, no waiting room, no finance-office pressure.
One full service. One flat fee.
No commission on the car, no percentage of the price, no surprise add-ons. You get the same complete broker service either way.
- Free consultation call to plan the right vehicle
- Sourcing across 300+ dealer partners nationwide
- We negotiate the price for you
- Trade-in shopped for its real value
- Paperwork sent to you to sign from home
- Delivery to your home or office
- Free consultation call to plan the right vehicle
- Sourcing across 300+ dealer partners nationwide
- We negotiate the price for you
- Trade-in shopped for its real value
- Paperwork sent to you to sign from home
- Delivery to your home or office
First responders include police, fire, EMS and active or retired military. The consultation is always free and you pay nothing unless you move forward. You pay the dealer for the vehicle itself, and Honk is paid only the flat fee above.
Car Buying Service FAQ
What is a car buying concierge?
A concierge service handles the whole purchase for you: research, sourcing, negotiation, paperwork coordination and delivery.
Do I still choose the car?
Always. We recommend and negotiate, and nothing is purchased until you approve the final deal in writing.
Do I have to go to a dealership?
No. We handle the negotiation, the dealer sends the paperwork to you and the vehicle is delivered to your door in South Florida.
How do I get started?
Call (954) 483-9229 or fill out the quote form. The consultation is free and there’s no obligation.
Get your free quote
Tell us what you’re after. A Honk broker will call you, usually the same business day, to talk through options. The call is free and there’s no obligation.
- Free consultation, no obligation
- One flat fee: $499, or $249 for first responders and repeat clients
- New, used, lease, luxury and fleet vehicles
- Paperwork to your door, car to your driveway
Prefer to talk now? Call (954) 483-9229
Got it. We’re on it.
A Honk broker will call you shortly. For anything urgent, call (954) 483-9229.