South Florida car broker
Honk is your car broker in South Florida. We find the car, negotiate the price with our dealer network and deliver it to your door. You never set foot on a lot.
Reviewed by Adam Segall, founder of Honk Autos · Updated
What a car broker does for you
A car broker is a professional buyer who works on your side of the deal. Instead of you driving from dealership to dealership and negotiating against people who do it every day, Honk does the legwork. We pin down the exact vehicle you want, go to our contacts at 300+ dealerships, get dealers competing for the sale and negotiate the out-the-door price.
When the deal is right, you approve it, the dealer sends the paperwork to you and the car is delivered to your home or office. The whole process happens on the phone and by email.
New and used cars
We broker new vehicles from every major brand, plus certified pre-owned and used cars. For used vehicles we look at history reports, ownership, mileage and condition before anything gets in front of you, and we tell you plainly when a car isn’t worth the money.
Why it usually costs less
Dealers price for the buyer who walks in tired and uninformed. We know current transaction prices, regional incentives, loyalty and conquest rebates, and which dealer fees are negotiable. On top of that, we shop your trade-in for its real value instead of taking the first number a single store offers.
How a car broker saves you money
A car broker earns its fee in three places. First, price: dealers compete for the deal instead of one store setting it. Second, the finance office: add-ons like tire and wheel or dent plans stay off the contract unless you want them, and the rate can’t be quietly marked up when you bring outside approval. Third, fees: Florida’s average dealer doc fee is about $969 and isn’t capped by law, so it’s worth negotiating. On a typical $50,000 new car we estimate a Honk client keeps about $1,100 to $4,500 after our fee. See the pricing page for how we get there.
What to ask any car broker
- Is the fee flat, or a percentage of the car? (Ours is a flat $499.)
- Do you take money from dealers? (We don’t.)
- Will I see the full out-the-door price in writing before I agree?
- Do I have to visit the dealership to sign? (Not with us.)
- Who handles the title and registration?
- What happens to my trade-in?
A car broker who can’t answer those plainly isn’t working for you.
Title, registration and your plate are processed through the dealer with the Florida Department of Highway Safety and Motor Vehicles, so there’s no separate trip to a tag office.
Where we work
Honk serves every city in Broward, Palm Beach, Martin and St. Lucie counties, and we source vehicles nationwide when that’s where the best deal is. Start with your county: Broward, Palm Beach, Martin or St. Lucie, or find your city:
Broward County
Palm Beach County
Martin County
St. Lucie County
The dealer wants you on the lot. We don’t.
Dealerships make the most money when you’re tired. Here’s what the same purchase looks like their way and our way, line by line.
Figures are averages from public sources. Every deal is different.
Sources
- Cox Automotive 2025 Car Buyer Journey (via Digital Dealer)
- MoneyGeek, dealer tire & wheel plans
- Dealer Loyalty Protection retail rate filing, NY DFS (2024)
- Center for Responsible Lending, dealer rate markups
- CarEdge, Florida dealer doc fees (Oct 2026)
- CarWhere, dealer holdback by brand (Jul 2026)
- Kelley Blue Book average transaction price, Aug 2026 (via Digital Dealer)
- Consumer Reports Build & Buy average savings off MSRP
Four steps. Zero dealership visits.
- 01
Free consultation call
Tell us the vehicle, budget, timeline and any trade-in. New, used, lease or a whole fleet, we map out the right options with you.
- 02
We source & negotiate
We go to our contacts at 300+ dealers nationwide, find the exact vehicle and negotiate the price. You never deal with a salesperson.
- 03
You approve, sign from home
We bring you the best deal. Once you say yes, the dealer sends the paperwork straight to you to review and sign.
- 04
Delivered to your door
Your new vehicle is delivered to your home or office. No lot, no waiting room, no finance-office pressure.
One full service. One flat fee.
No commission on the car, no percentage of the price, no surprise add-ons. You get the same complete broker service either way.
- Free consultation call to plan the right vehicle
- Sourcing across 300+ dealer partners nationwide
- We negotiate the price for you
- Trade-in shopped for its real value
- Paperwork sent to you to sign from home
- Delivery to your home or office
- Free consultation call to plan the right vehicle
- Sourcing across 300+ dealer partners nationwide
- We negotiate the price for you
- Trade-in shopped for its real value
- Paperwork sent to you to sign from home
- Delivery to your home or office
First responders include police, fire, EMS and active or retired military. The consultation is always free and you pay nothing unless you move forward. You pay the dealer for the vehicle itself, and Honk is paid only the flat fee above.
Car Broker FAQ
How much does a car broker cost in South Florida?
Honk charges one flat fee per vehicle: $499 for first-time clients and $249 for first responders and repeat clients. There’s no percentage of the car price.
Who actually sells me the car?
A franchised or licensed dealership sells and titles the vehicle, so it’s a standard dealer sale with the normal manufacturer warranty. Honk negotiates the deal on your side.
Do I have to go to a dealership?
No. We handle the negotiation, the dealer sends the paperwork to you and the vehicle is delivered to your door in South Florida.
How do I get started?
Call (954) 483-9229 or fill out the quote form. The consultation is free and there’s no obligation.
Get your free quote
Tell us what you’re after. A Honk broker will call you, usually the same business day, to talk through options. The call is free and there’s no obligation.
- Free consultation, no obligation
- One flat fee: $499, or $249 for first responders and repeat clients
- New, used, lease, luxury and fleet vehicles
- Paperwork to your door, car to your driveway
Prefer to talk now? Call (954) 483-9229
Got it. We’re on it.
A Honk broker will call you shortly. For anything urgent, call (954) 483-9229.